Post by Troyster on Oct 12, 2004 12:51:28 GMT -5
Flex is certainly not lovin' female bodybuilders and strength athletes as they're canning Steve Wennerstrom's Flex n Femme.
Let them know how you feel about, send them an email... my wife's email follows.
T
--------
Say a Prayer for Flex n Femme
By Dr. Lisa Aukland, IFBB Professional bodybuilder
The end has come for Steve Wennerstrom's Flex n Femme column in FLEX
magazine. Gone are the new faces and 'old Pros' that accompanied Steve's
clever words every month. It is my understanding that reader surveys do
not support his printed column. I don't know who the survey responders
were, or how many responded, but it couldn't have been representative of
the readership. Every person I have spoken to in this business, female
AND male, is up in arms over this subject.
I don't fully blame the editor of FLEX, Peter McGough. He has been very
supportive of women in the past. It was he who went to bat for the women
when the Olympia was cancelled in 1999. However, I feel a better
explanation is due for this move. Women's coverage in FLEX had already
dwindled down to microscopic proportions. Without Steve's column it is
non-existent. Women now have NO reason to purchase this magazine.
It couldn't make economic sense to cut 4 pages of a 300+ magazine
thereby alienating and outraging the female readership. Shape magazine,
et al, is of no interest to many who are beyond that basic level of
training and nutrition. FLEX used to be inspiring as well as
informative. When half the population is alienated by the self
proclaimed premier magazine of the muscle sport, where do the women go
from here?
I respectfully encourage both women and men to submit their concerns to
Peter McGough at Flex magazine. (pmcgough@flexmagazine.com) I don't
plan to let Steve's printed column disappear without a fight and I'm
hoping you won't either. Let your voices be heard.
================================
Hi Peter,
I hear through the grapevine that you are axing Steve Wennerstrom's
column!
Female bodybuilding is a fast growing sport here in Alberta, Canada.
More and more ladies are using the goal of a bodybuilding show to help
them meet their weight loss goals. Then, like me, they fall in love with
-- and consequently get hooked on -- the sport of bodybuilding. Our
shows draw sell out crowds and our athletes are supported by a well-run
association (the Alberta Bodybuilding Building Association) that
provides fabulous prizes like big screen TVs and car leases. Just when
things are finally looking up for our sport, I hear that Flex is
downsizing - what gives?
Alberta has some of the finest female athletes in the world and a lot of
them read Flex. You should be adding more female coverage - not removing
it. Please don't axe Steve's column!
Regards,
Lori Trudgeon
Let them know how you feel about, send them an email... my wife's email follows.
T
--------
Say a Prayer for Flex n Femme
By Dr. Lisa Aukland, IFBB Professional bodybuilder
The end has come for Steve Wennerstrom's Flex n Femme column in FLEX
magazine. Gone are the new faces and 'old Pros' that accompanied Steve's
clever words every month. It is my understanding that reader surveys do
not support his printed column. I don't know who the survey responders
were, or how many responded, but it couldn't have been representative of
the readership. Every person I have spoken to in this business, female
AND male, is up in arms over this subject.
I don't fully blame the editor of FLEX, Peter McGough. He has been very
supportive of women in the past. It was he who went to bat for the women
when the Olympia was cancelled in 1999. However, I feel a better
explanation is due for this move. Women's coverage in FLEX had already
dwindled down to microscopic proportions. Without Steve's column it is
non-existent. Women now have NO reason to purchase this magazine.
It couldn't make economic sense to cut 4 pages of a 300+ magazine
thereby alienating and outraging the female readership. Shape magazine,
et al, is of no interest to many who are beyond that basic level of
training and nutrition. FLEX used to be inspiring as well as
informative. When half the population is alienated by the self
proclaimed premier magazine of the muscle sport, where do the women go
from here?
I respectfully encourage both women and men to submit their concerns to
Peter McGough at Flex magazine. (pmcgough@flexmagazine.com) I don't
plan to let Steve's printed column disappear without a fight and I'm
hoping you won't either. Let your voices be heard.
================================
Hi Peter,
I hear through the grapevine that you are axing Steve Wennerstrom's
column!
Female bodybuilding is a fast growing sport here in Alberta, Canada.
More and more ladies are using the goal of a bodybuilding show to help
them meet their weight loss goals. Then, like me, they fall in love with
-- and consequently get hooked on -- the sport of bodybuilding. Our
shows draw sell out crowds and our athletes are supported by a well-run
association (the Alberta Bodybuilding Building Association) that
provides fabulous prizes like big screen TVs and car leases. Just when
things are finally looking up for our sport, I hear that Flex is
downsizing - what gives?
Alberta has some of the finest female athletes in the world and a lot of
them read Flex. You should be adding more female coverage - not removing
it. Please don't axe Steve's column!
Regards,
Lori Trudgeon